WTF OTD – Using Sex to Sell Pap Smears???

Came across this Singaporean ad on Buzzfeed and had my WTF moment for the day:


“Lift your skirt. Save your life.”

Wow – copywriters and editors are really hitting home runs this week, aren’t they? SMDH.

While I don’t deny that the ad is eye-catching (it’s hard not to notice the iconic imagery), I can’t believe that the copy or the image made it into final print. As a cervical cancer survivor, I can agree that promoting awareness and screening is incredibly important. But voyeuristically using women’s sexuality to accomplish those goals? That gets a gigantic WTF from me. You can get your message across without dehumanizing women, kthxbai.

Till next time,

– H

p.s. FTR, I feel the same way about breast cancer awareness programs like “save the tatas” – that shite’s offensive.

© Heather Parker and Antigone Awakens, 2012-2013.


One thought on “WTF OTD – Using Sex to Sell Pap Smears???

  1. Nikki Liz

    Lets fight cancer because we love the people, not because we sexualize parts of their bodies! Great post. Thanks for bringing this to our attention!


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