Came across this Singaporean ad on Buzzfeed and had my WTF moment for the day:
“Lift your skirt. Save your life.”
Wow – copywriters and editors are really hitting home runs this week, aren’t they? SMDH.
While I don’t deny that the ad is eye-catching (it’s hard not to notice the iconic imagery), I can’t believe that the copy or the image made it into final print. As a cervical cancer survivor, I can agree that promoting awareness and screening is incredibly important. But voyeuristically using women’s sexuality to accomplish those goals? That gets a gigantic WTF from me. You can get your message across without dehumanizing women, kthxbai.
Till next time,
p.s. FTR, I feel the same way about breast cancer awareness programs like “save the tatas” – that shite’s offensive.